FAIR Financial

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Within my content role at Russell Herder, I worked with the client, FAIR Financial, to help update their website to create a more seamless and accessible experience for their customers. I copy-edited and developed new copy (including microscopy) for their website, particularly on their home and Why FAIR pages. I also helped create a new sitemap to be more user-friendly and to move prospective customers down the optimal user journey cycle. I also ensured the website was SEO-compliant with Google standards.