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Content Manager


Edina, MN

Oct. 2021 - Oct. 2023

  • Managed content strategy and development for go-to-market campaigns and growth initiatives. Campaign initiatives have led directly to hundreds of thousands of dollars in new business opportunities.

  • Partnered with subject matter experts to concept, write and edit long-form written content -- including blogs, reports, case studies, and marketing landing pages, leading to increased traffic, site engagement, and marketing-qualified leads.

  • Managed social media team and drive strategy for organic social media content and paid social media in support of campaign efforts.

  • Supported marketing events by developing questions for moderated events, writing speeches and introductions for hosts, helping with day-of coordination, and driving promotional content, including emails, social media, blog and landing page content, and video.

  • Collaborated with video production team to write, storyboard, direct, and edit video content.

  • Supported PR and media relations -- in collaboration with external PR team -- that led to relevant media coverage, bylined articles, and award recognition.

Digital Content Strategist

Russell Herder

Minneapolis, MN

Nov. 2020 - Sept. 2021

  • First in a newly created position to ensure digital marketing and content efforts achieve clients’ business goals.

  • Worked at a strategic level within multiple digital disciplines, including content development, social media, email, SEO/SEM, UX, and brand planning. Industries supported include government/non-profit, fintech, hospitality, B2B and higher ed.

  • Spearheaded new process for creating client websites and SEO strategy to better align with existing digital marketing efforts.

  • Assisted in developing RFPs for new business and attending prospect interviews that led to new clients for Russell Herder.

Digital & Social Media Manager

Public Works

Minneapolis, MN

May 2018 - Oct. 2020

  • Responsible for social media and digital and content strategy for Public Works clients in industries from CPG to higher education.

  • Worked in multiple strategic functions in social content development, paid media, SEO/SEM, as well as copywriting/ editing.

  • Paid media placements and strategy development led to continuous growth for social media clients. Experience in social content marketing, technical SEO optimization, writing for traditional and digital media, and crisis communication for social media have helped improve digital ROI for clients, and provide new business opportunities for Public Works.

Digital & Social Media Specialist


St. Paul, MN

Feb. 2016 - Apr. 2018

  • Led global social media efforts for Ecolab. Responsible for driving Ecolab’s social media content strategy as well as its execution across Facebook, Twitter, LinkedIn and Instagram.

  • Partnered with internal stakeholders globally to develop robust social media campaigns to achieve business and communications objectives.

  • Content developed for Ecolab’s social media channels consistently met or exceeded aggressive goals set internally and against industry benchmarks.

  • Supported a number of Ecolab leaders (including Chairman & CEO Doug Baker) by ghostwriting Twitter and LinkedIn posts and LinkedIn blogs.

Technical Experience


Analytics; B2B; Brand messaging; Brand storytelling; Case study development; Content management; Content marketing; Content strategy; Copywriting; Editing; Editorial planning; Email marketing; Event management; Ghostwriting; Go-to-market campaign development; Graphic design; Longform content development; Marketing communications; Multimedia content development; Online advertising; Project management; Proofreading; Public Relations; Scriptwriting; SEM; SEO; Social media copywriting; Social media management; Social media strategy; Speechwriting; Team leader; UX content strategy; Webinar management


Adobe Illustrator; Adobe InDesign; Adobe Photoshop; Adobe Premiere Pro; Basecamp; Craft; Drupal; Google Analytics/AdWords/Search Console/Tag Manager; HubSpot; Pardot; Salesforce; Screaming Frog; SEM Rush; Sitecore; Wix; WordPress


English (native); French (conversational)



Public Relations

Central Washington University

Ellensburg, WA

Activities and Societies:


  • Public Relations Student Society of America, PRSSA (VP of Professional Development)

  • Lambda Pi Eta Communications Honors Society (Treasurer)

  • 88.1 The 'Burg KCWU (On-air talent)

  • Central Washington University Board of Trustees (Student Trustee - Appointed by Gov. Chris Gregoire)

  • Student Media Board (Associated Students of CWU representative)

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