Foresight Strategy

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​Foresight Strategy, a brand strategy and marketing firm based in Minneapolis, wanted to increase the number of leads they receive from Fortune 500 organizations by developing a digital marketing campaign to promote their sponsorship marketing program. 

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I developed a campaign strategy built around exemplifying their expertise and unique perspective in the field. The campaign included a sponsorship marketing playbook that was promoted through an email drip campaign, social media, and paid media. The campaign also included additional campaign-related articles that were also included in the drip campaign sequence. 

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The campaign resulted in a significant increase in marketing-qualified leads from Fortune 500 organizations, compared to previous campaign efforts.

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Work performed: Strategy development, copywriting/editing, wireframe development/copywriting for marketing landing page, email drip campaign copywriting, and social media copywriting.